What is Keyword and Its Types Short Tail and Long Tail Keyword on your Seo Website
What are Keywords
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” down to a simple words and phrases, those are your primary keywords.
As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.
You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words.
“Egg” (1 word) is an example of a short tail keyword, whereas “Make scrambled eggs fluffy” (4 words) is a long tail keyword.
Individual short tail keywords are searched more often than individual long tail keywords, but highly specific phrases make up the vast majority of search volume.