How to Use Google AdWords to Promote YouTube Videos

An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine. Common ad campaign groupings include geography, device segmentation, and product type.

Here we are discussing, How to use Google Adwords to Promote Youtube Videos.

Purpose of Google Adwords to Promote YouTube Videos

A Google AdWords video ad campaign with placement targeting allows you to show your video ad on a specific YouTube channel or video. Typically, this is the best targeting option for AdWords video campaigns that promote your YouTube videos. However, for placement targeting to work, you need to deeply understand your viewers and your competitive landscape.