Digital Marketing Training

Digital Marketing Course Curriculum

digital marketing course classses

Course Overview –

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Course Content –

Digital Marketing Introduction

• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing platforms?
• Digital Marketing Strategy
• Types of Digital Marketing – Organic & Paid
• Digital Marketing VS Traditional Marketing
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?

Understanding the Website

• What is a website?
• Types of websites?
• Static Website
• Dynamic Website
• E-Commerce Website
• Domain Booking
• Web Hosting Purchase
• Website Architecture

Website Creations

• Blogger
• WordPress
• Website
• WHM
• Cpanel
• File Uplaoding
• File Downloading

Keyword Selection Strategies
• Keyword Analysis
• Keyword Competition

Search Engine Optimization (SEO)
• What is SEO?
• Introduction to search engines
• How search engines works ?
• Business Analysis
• keyword analysis tools
• Web position Analysis
• Comepetition Analysis
• SEO Tools
• Google Algorithms and Updates

On Page Optimization

• Title Tag
• Meta Description
• Meta Tags
• Canonical form
• Alt Tag
• Anchor Text
• Header Tag
• Robots.txt
• Xml Sitemap
• Redirections ( 301, 302)
• 403 Forbidden
• 404 File Not Found
• Server Side Errors ( Ex. 500, 502. 503.. )
• Webmasters (Google, Bing)
• Google Analytics

Offpage Optimization

• Search Engine Submissions
• Backlink Submission
• Social Book markings
• Directories Submissions
• PPT, PDF, Document Submisson
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing
• Video Strategy
• Event Creations
• Question And Answers

Social Media Optimization (SMO)

Google+

• Set-up and usage
• Company profile
• Communites Creations
• Promotions
• Event Creations
• Money Earning
• Marketing Strategies

Facebook

• Profile Creations
• Creating groups and pages
• Tips and Guides
• Posts And promotions
• Events Creations
• Video Making and Marketing
• Promotional Techniques
• Integration Techniques
• Money Earning
• Marketing Strategies

Twitter

• Set-up and usage
• Tips
• Promoted Tweets
• Video Marketing
• Promotional Techniques
• Integration Techniques
• Analytics
• Marketing Techniques
• Marketing Strategies

LinkedIn

• Profile Creations
• Company Page Creations
• Tips and Guides
• Linkedin posts
• Linkedin promotions
• Linkedin Groups
• Video Marketing
• Promotional Techniques
• Marketing Strategies
• Integration Techniques

Instagram

• Integration Techniques
• Promotional Techniques
• Marketing Strategies
• Posting Techniques
• VK

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords

• Introduction to Search Engine Marketing
• Tools used for Search engine Marketing
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Report generation

Google Adwords Express

• Setup
• Google Mapping Ads
• How to business leads
• How to get google map Leads

Bing Ads

• Setup
• Marketing

Social Media Marketing (SMM)

Introduction to SMM

Facebook

• Sing up
• Payments Methods
• Paid Promotion
• Video Ads
• Event Marketing

Twitter

• Set-up and usage
• Tips
• Promoted Tweets

LinkedIn

• Setup Paid Ads
• Linkedin Post promotions
• LinkedIn Paid Campaigns
• Video marketing
• Inmail Marketing

Affiliate Marketing

• What is Affiliate Marketing
• Components of Affiliate Marketing
• Affiliate marketing types
• Affiliate marketing tools
• Earning Techniques

Email Marketing

• How Email Marketing Works?
• Types of mails
• What to write
• How to write
• list creation
• Creating e-mailers
• Tracking emailers
• Create Template
• Reporting

Mobile App Promotions

• Android Apps
• Iphone Apps
• Onapge Optimization
• Marketing Strategies
• Marketing Tips

Certifications

• Google Partners
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics
• Social Media Marketing Certification

Reporting
• Introduction to Google Analytics
• Different types of analytical Tools
• Report generation
• Conversion tracking setup

Tools
• Alexa
• VIDIQ
• AddThis
• Pintrest
• MOZ
• Keywords Everywhere

SMO
• Hootsuite

Image Design Tools
• Canva

Online Reputation Management
• Importance of ORM in Digital Marketing
• ORM tools and Techiniques

Earning Types

Google Adsense
– Content Marketing
– Video Marketing

Affiliate Marketing

Freelancing

Entrepreneur

Digital Marketing Work Process

• implementing all the digital marketing practises on a project
• connecting one module to the other module
• rotating the customer
• conversion tracking set up